Prices in Sofia reach record highs – discover the latest trends and what to expect in 2026.

The forum is over, but the market insights are just beginning!

📊 At the Real Estate Business Forum, organized by Imoti.net (part of Investor Media Group), Polina Stoykova MRICS, Managing Director of BULGARIAN PROPERTIES, presented the latest data on the Sofia real estate market and shared her outlook ahead of Bulgaria’s expected entry into the eurozone.

📈 Key Market Highlights:

✅ Property prices in Sofia reached record levels – averaging Ђ 2,310 per sq.m, marking a 25.5% annual increase. This is the highest growth since the inflation peak in 2022.

✅ Since 2020, property prices in Sofia have doubled, but so have average salaries, which keeps housing affordability stable. According to BULGARIAN PROPERTIES, approximately 1.2 average Sofia salaries are needed to purchase 1 sq.m of residential property.

✅ The market remains stable and upward-trending, though with a more balanced pace. “The euphoria and the bulk buying were left behind in the first half of the year,” said Polina Stoykova. The market in major cities is now calmer, as both buyers and sellers await the eurozone entry.

✅ New-build properties remain the preferred choice for most buyers – interest is high, particularly in quality developments offering clear terms and trusted construction.

✅ Sellers are cautious, often testing the market with higher listing prices to gauge demand.

✅ Prices of new construction have also risen sharply – from Ђ1,700–Ђ1,800 per sq.m at the end of 2024 to over Ђ2,200 per sq.m in 2025.

✅ The number of new building permits in Sofia has slightly increased compared to 2024, but the number of residential units in them has dropped by about 1,000. Meanwhile, permits in the Sofia region towns and suburbs are on the rise, confirming a shift of new supply toward the city’s periphery — where prices are lower, accessibility is improving, and lifestyle quality attracts more buyers.

🔮 What’s Next?

“Nothing dramatic awaits us. On the contrary – the market continues its upward development. All indicators point to stability and confidence among buyers and investors,” said Polina Stoykova in conclusion.

👉 Stay tuned for more market reports and the latest property listings, and be among the first to spot the new investment opportunities!

Prepare for a successful sale in early 2026 – list your property with us today! 👇